Nothing was left to chance in Rihanna’s Super Bowl appearance. The singer chose the moment to reveal a new pregnancy, surprising fans. With a seemingly simple gesture of touching up her makeup, Rihanna generated more than five million dollars in media exposure for her Fenty Beauty brand. All the dancers were also dressed in clothing brand Savage x Fenty.
The announcement of Rihanna’s second pregnancy came as a surprise, especially to fans who thought the Super Bowl would mark the artist’s final return to the stage after a seven-year hiatus. It was also a surprise because the singer managed to hide her massive belly until this Sunday.
As? Rihanna has adopted a more discreet attitude and, by the way, has not appeared in public. At the Golden Globes, just over a month ago, she didn’t step on the red carpet and just appeared inside the ceremony, shyly allowing herself to be photographed. The Schiaparelli dress she wore, in black, also helped to hide any possible bulk in the stomach area, thanks to the draping.
its singer Diamonds planned every detail of the performance – performing at the Super Bowl represents a high point in any artist’s career. Between songs, Rihanna took the opportunity to set her makeup with a powder from her own brand, Fenty Beauty. According to Launchmetrics, a platform that converts the impact of marketing strategies into monetary value, this small gesture would have a media impact worth $5.6 million (5.21 million euros), just in the first 12 hours after the show.
As for Savage x Fenty, the singer’s clothing brand, the media coverage exceeds $2.6 million (€2.42 million), according to the specialist website WWD.
According to a statement from Sephora Portugal, which sells Fenty Beauty, the product Rihanna used to remove the shine from her skin was Invisimatte Instant Setting + Blotting Powder, which costs €32.99. With a quick search on the brand’s website, you can verify that the product is still available for delivery.
For red lips, Rihanna’s signature image, make-up artist Priscilla Ono used velvety liquid lipstick. “We wanted it Look of beauty celebrated the moment and reflected its timeless beauty. And to me, there’s nothing more iconic of Rihanna than her soft, matte skin and bright red lips.”
THE Look Rihanna’s look wouldn’t be complete without the coordinate signed by Loewe’s innovator Jonathan Anderson. The long red coat the singer wore towards the end of the show is by Alaïa and will be a tribute to the artist’s friend, André Leon Talley, who died in January 2022.
Rihanna, 34, has a nine-month-old son with rapper A$AP Rocky. The couple’s son’s name remains a mystery and the singer has kept a low profile about motherhood. Discreet is not, however, the way she dresses during pregnancy and bold appearances are expected again in this second pregnancy.