Super Bowl: a simple makeup touch-up gesture earned Rihanna millions | Beauty

Nothing was left to chance in Rihanna’s Super Bowl appearance. The singer chose the moment to reveal a new pregnancy, surprising fans. With a seemingly simple gesture of touching up her makeup, Rihanna generated more than five million dollars in media exposure for her Fenty Beauty brand. All the dancers were also dressed in clothing brand Savage x Fenty.

The announcement of Rihanna’s second pregnancy came as a surprise, especially to fans who thought the Super Bowl would mark the artist’s final return to the stage after a seven-year hiatus. It was also a surprise because the singer managed to hide her massive belly until this Sunday.

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