by Two years ago, physical educator Gustavo Henrique Silva, 27, became an athlete of soccer and football, a kind of football, volleyball and table tennis combined. He wakes up every day at 6am and has a disciplined workout, diet and sleep routine. “One thing interferes with another. If my sleep is disrupted, I don’t have as much energy during the day and I’m not motivated to workout. If I eat badly, it interferes with sleep. If I don’t train well, I’m not in such a good mood during the day,” explains Gustavo. This integration, which leads to the need to organize to do physical activities, was the point of a study by the Fundação Getúlio Vargas – FGV EASP. The research “Global Rhythms of Consumer Practices”, translated from English, by Benjamin Rosenthal and Eliane Pereira Zamith Brito, was published in the journal “Marketing Theory”.
Benjamin Rosenthal, professor and researcher at FGV, explains that the work was part of his Ph.D. 25 adults over 60, 15 runners and 10 swimmers participated. All of them did physical activities for a long time. The qualitative analysis was carried out over a period of two years. The researcher also used ‘participant observation’ to interpret the data. In order to swim early in the morning, he changed his eating habits, reduced his consumption of alcoholic beverages and started sleeping “at the right time”. “I organized my life a lot,” he recalls.
According to Benjamin, it has been observed that what we do to maintain training performance, such as choosing a good sleep and a quality meal, significantly changes the perception of time. “Everyday life is better. the mood is very good. And when I stop practicing, I feel bad. It disrupts life,” he says.
He also explains that it is common that, with the decline in the rate of physical activities, the person gives himself carte blanche to “put his foot on the jackfruit.” “He loses the motivation of the rigidity of habits. They are means to an end goal,” says the researcher.
Misalignment of practices would lead to irritation, stress or fatigue, according to the study. This is what the athlete Gustavo Silva sees in his daily life. As healthy habits became a habit, she felt bad even when she got out of the routine. “One thing leads to another. Everything goes together. My day is delivered. I have the will, the planning and the consciousness that this organization will lead me to be healthier,” he defends.
