March 30, 2023

Designer Phoebe Philo’s Own Brand Launches September | metropolises

After a notable stint at Chloé and Celine, the British designer has been out of fashion since 2017

One of the most admired fashion designers of all time, Phoebe Philo has been out of fashion since 2017 when she stepped down as creative director of Celine. An inspiration to other designers, he has a legacy of fans, who have been waiting for the official return of the designer. The hiatus, however, is over and, in September, the Brit will launch her own brand.

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Who is Phoebe Philo?

Phoebe Philo graduated in fashion in 1996 from the prestigious Central Saint Martins, London, England. At the beginning of her career, in 1997, she was invited by Stella McCartney to join the team of the French brand Chloé’s as an assistant, until she replaced her in the leadership position in 2001. She stayed with the brand until 2006. There she “made her name” and established a successful career.

In 2008, Phoebe gained more exposure. At the invitation of the LVMH group, the stylist assumed the most iconic position in her career: the creative mandate of Celine. Acclaimed from the start, it has had a track record of success, both in terms of customers and the fashion market.

With creations that carry a minimalist, subtle and functional aesthetic, Phoebe Philo made a strong mark on the luxury market when she headed Celine, for almost 10 years. He turned the French label into a statement of elegance, but most importantly: without losing the practicality of the pieces. With her work, the Brit won a legion of fans, who even have a “nickname”, the Philophiles.

Early in her career, Phoebe Philo worked for the French fashion house Chloé

The British designer is also known for her creations at Celine

Phoebe Philo has a legion of fans

the new brand

Since stepping down from the creative helm of Celine in 2017, Phoebe Philo has stayed out of the limelight and didn’t immediately jump into another project, as many creatives in the industry are wont to do. In July 2021, he revealed that he was to establish the eponymous brand, to offer “clothing and accessories based on exceptional quality and design”.

“I’m really looking forward to reconnecting with my audience and people everywhere. Being independent, ruling and experimenting on my own terms is extremely important to me,” Phoebe Philo told the international press at the time.

Now it inscription The long-awaited release officially has a release date: September 2023. The announcement was made on February 9 on the new label’s official Instagram account, which already has around 200,000 followers. Later, the note was deleted. After all, Phoebe Philo knows how to use mystery as a positive strategy.

At the moment, it is known that the independent project has a minority stake in the LVMH group. As for the creations, if Phoebe Philo maintains the creative DNA she’s become known for, audiences can expect a sober palette, models oversized and comfort first.

Phoebe Philo’s creative DNA is minimalist, elegant and functional. In the picture, parts of it before the fall 2018 by Celine

Chloe: spring/summer 2005

Look Chloé Spring/Summer 2005 Collection by Phoebe Philo

Look for Celine’s Resort 2017

Specialist media reported that the atelier and studio for the Phoebe Philo brand will likely be based in London, where the stylist lives. From 2021, the British woman has the structure of the company. The group has confirmed Patrik Silén, former Asos chief strategy officer and McKinsey veteran, as CEO.

Among the hires are also product, development and textile managers, as well as designers for the production of clothing, bags and shoes. According to WWD, Phoebe Philo invited a denim designer and a workshop manager, both from Balenciaga, as well as an HR executive from Burberry.

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