The theme of the edition is “carnival” and will have many options in clothing and props for the occasion. In addition to launches, beachwear, gender, women’s, men’s, casual, couture, print, underwear, shoes and accessories, the expo will also feature thrift stores, musical attractions from Funeral Block and singer Amandona, conversation circles and tattoo artist Carol Vittër, specialist in women’s art.
Plus size fashion and self-esteem
For Sandra Costa, owner of the Tiçámpê store and creator and director of the BH+ Estilo Plus Exhibition, the need to create an event like this one in Belo Horizonte came from an experience she lived in São Paulo. “Before I even owned a brand, as a consumer, being involved in something like this was a hugely liberating experience for me. Shop with my peers! And I thought: why not do something like that here in Belo Horizonte?” he says. “Our event promotes autonomy, choices so that people can wear what they want, for all tastes and preferences,” adds Kostas.
The fashion market, according to Fair co-producer Lila Hott, is too focused on producing for thin people and ends up ignoring other body types. “Most stores, big department stores, only make clothes for mannequins up to a size 56, when they should go up to a 66,” she explains, noting that this is a scenario that BH+ Estilo Plus aims to change.
“The fair experience is fully inclusive of fat people. You enter the gym and you can try different pieces, in different colors and models. Clothes made specifically for this body type, by people who understand what this market is and what we need. It’s different from the experience of walking into a department store fitting room and trying on the few pieces they have available for people like us. At the fair we buy what we want, not what works for us,” Hot adds.
Changes in fashion
According to entrepreneur Amanda Momente, an expert in usability and plus size product development, fashion for fat people is generally not very accessible and based on prejudice. “For some reason, they thought fat people didn’t want to consume fashion, that they wanted to hide their bodies. But they’re wrong,” explains herself, who created the WonderSize brand.
“It was suffocating wearing only dark clothes. Fat was stigmatized as ugly, something to hide. Fashion is associated with self-esteem. What people need to understand is that it doesn’t matter how someone got to that weight,” he adds, pointing out that the industry’s unpreparedness also comes from universities.
“There is an intellectual deficit. In college, they don’t teach how to make clothes for fat people because they, the professors, don’t know either, so in industry, they don’t know how to do it, so they copy or adapt the pattern. Part of the industry wants to understand the market, but is not investing in developing an adequate product,” says Momente.
Lila Hott claims that the fashion market has improved in recent years, but that there is still much to develop. “Since 2015, this market has started to be embraced by other brands. Today, we can go for example to the mall and find some pieces. It wasn’t possible before! We see that things are changing, but still in small steps. There is a long way to go for plus size in a market as gigantic and profitable as fashion,” she explains.
Action with Casa Tina Martins
In addition to selling clothing, accessories and artistic programming, BH Estilo Plus will also promote a social action in favor of the Casa de Referência Tina Martins, the first women’s employment in Latin America, by the Olga Benário Movement.
During the two days of the event, used clothes in good condition and cleanliness will be collected for distribution to women in situations of social risk and violence.
11 am: Lie Cinderella Breho
3pm: Conversation round on “Plus size fashion in BH – opportunities for business tourism” with tourism Saulo Lisboa, fashion consultant Anelise Hott and model Carol Bresolini
16:00: Display of funeral blocks
2 pm: Behavioral Nutrition for a Healthy Life Conversation Series with Nutritionist Julia Romano, Blogger Layla Brígido, Exhibition Director Sandra Costa and Model Carol Bresolini
3pm: they show amadona
BH+Estilo Plus – Carnival Edition
Date: 4 and 5 February 2023
Year: from 11 am to 7 pm
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